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Aviva Life Insurance Review

Marvin's low-down on Life Insurance from Aviva

The experts say:

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Aviva’s life insurance is a solid choice for those looking for reliable, transparent coverage. Ranked 6th out of 26 providers in Fairer Finance’s claims score, Aviva scored an impressive 89%. This is backed up by the company’s equally impressive 89% complaints score and 79% customer experience rating. Its transparency rating of 59% could use some improvement, but it still earned a Silver ribbon from Fairer Finance. Aviva also offers the best payouts on claims at 99.4%. All in all, Aviva’s life insurance provides customers with a great deal of security and peace of mind.

What Aviva customers are saying right now:

The Good

  • ✅ Easy to use website
  • 💯 Up-front about lack of telephone services
  • 😃 Instant quote and dispatch of documents
  • 🔥 Competitive compared to other companies
  • 📱 Smooth link between comparison company and Aviva

The Bad

  • 😖 Poor customer service, long wait times on the phone and lack of response to emails.
  • 😤 Unsatisfactory lack of support, no explanation given when dropping customers, and policies that are not properly explained.
  • 😡 Maladministration and misleading practices with no regard for longstanding customer relationships.
Read more customer reviews of Aviva

Aviva customer reviews summary

Aviva has earned a score of 3 out of 10, reflecting the numerous customer complaints about their customer service and communication. Customers have experienced long wait times on the phone, no support in the claims process, maladministration, and misleading information. Many customers have reported that they have received better service and coverage elsewhere, leading them to switch providers and avoid Aviva altogether.

Is Aviva one of this year's Top 10 Life Insurance companies?